Culture > Women’s Euro football 2017: support on the rise

Posted on July 18, 2017

Courtesy of Wikipedia

Emma de Duve discusses why campaigners are encouraging young girls to play the game
The UEFA Women’s Euro football tournament will be the largest women’s European Championship yet. The prize money has increased from £1.9 million in 2013, to £7 million. Taking place at seven different venues in the Netherlands, the tournament started on the 16th July and ends on 6th August.

England women’s football team, nicknamed the Lionesses, play their first game against Scotland, on the 19th July.

“We are extremely proud of the significant strides which have been made in redressing the gender imbalance in prize money across the whole of sport over the last three years,” said Ivan Peter Khodabakhsh, chief executive of the Ladies European Tour for golf.

However, there is still a large gender pay gap between male and female players. The highest paid English women’s player, Steph Houghton earned £65,000 a year, while Premier League player Wayne Rooney earned £300,000 a week.

We need to inspire the nation through the Lionesses performances on the pitch

Even with the increase in the prize money, the lack of support for women’s football can be seen from the attendance figures for 2016. These showed the gap between men and women’s football with 13 million people attending the Premier League, but only 57,000 being at the Women’s Super League.

The Football Association, more commonly known as the FA, is the governing body of football in England. They launched a campaign ‘For All’ at the beginning of the year, with the aim of doubling the amount of girls playing football by 2020.

Marzena Bogdanowicz, head of marketing and commercial for women’s football at the FA says, “We need to inspire the nation through the Lionesses performances on the pitch but also through working with individuals relevant to the girls.”

The FA enlisted pop band Little Mix to help. The official campaign video includes their single ‘Salute’, which features England’s captain Steph Houghton and football freestyler Liv Cooke.

“When we wrote Salute we wanted to convey a message of all women being united, something we know all fans are when supporting England.” – Little Mix

Little Mix encourage women, girls and football fans to support the England team by uploading videos and images using the #Lionesses.

What I think
I started playing football for a team at the age of eight, but after nine years I’ve recently stopped, because there aren’t enough players. I think that campaigning for more girls to get involved in football is really important, to ensure women’s football continues.

I believe that football is stereotypically a male dominated sport. Men’s football matches draw in much bigger crowds, and are shown on TV much more than women’s matches.

I think the FA’s campaign, and rising support of the Lionesses will encourage more girls’ to start playing football. Hopefully this will mean more female football teams can be created.

What do you think? Please comment below.

Emma de Duve
Emma is currently studying History, Religious Studies and Drama at Woodhouse College. She is a big football fan, and hopes to study sports journalism at university.



4 Responses to Women’s Euro football 2017: support on the rise

  1. Grandpa July 18, 2017 at 4:55 pm #


    Great – a very informative article. Easy to read, most professional!
    I look forward to your further researches and revelations.


  2. Neil Constant July 19, 2017 at 10:44 am #

    Football is all about the support teams get at grass root level and the encouragement they receive from the already established clubs. For there to be growth in the women’s game more young women should be encouraged to engage. The women’s game is not as entertaining for me as the male game and it’s a very long way off the premiership and as such will struggle for an audience but it still has a place in the game. The only women’s football I have seen has been the international side which while the individual players are capable the football itself is only at the level of men’s league 2 in my opinion and salaries and attendances reflect this. Generally a good article and the Women’s game could be supported better by the F.A.

  3. duncan July 19, 2017 at 7:40 pm #

    Nice approach Emma, interesting informative and current.
    Perhaps, you could also include a link or provide some information around the equivalent Women’s Leagues. Is there a Premiership, how many teams are in it, how many games do they play. Mention there is an FA Cup competition, that European stage beckons for those successful. Expand on which teams, countries are the most successful and build a Picture of how far women’s football has come, nationally and globally.
    Enjoyed reading your article and as a football maddo myself wish you luck with your Uni course.

  4. Scott November 5, 2017 at 3:00 pm #

    I thought you would like to know you misspelled the word “Marshall”. Silly mistakes are a pet peeve of mine and they can ruin your website’s credibility. In the past I’ve used a tool like to keep mistakes off my website.

    -Scott Matthews Sr


Exposure celebrates the great work being created by young women in...

Exposure finds out what it takes to get into journalism

New video - Exposure connects with the social media based business...